If there’s one thing that I’m often asked by small and medium sized businesses (SMBs) here in Wales it’s questions regarding social media. “What is it? Why is it important? How can I use it to market my business? How will I find the time to fit it in? What if someone writes horrid things about me?” I think you get the scenario.
It’s difficult to answer these questions in an off the cuff and concise manner – how would that be possible? I end up babbling away… “well, it’s good to build your brand, it’s great for customer service, can be fab for PR, & is increasingly useful for SEO”. Yada, yada, yada…
Truly understanding social media, and the role it can play in marketing and developing a business often requires a paradigm shift – for big businesses this might mean understanding social media and its place in todays online marketing reality, with smaller businesses this shift might concern time management and how to ‘fit it all in’.
SMBs often have an advantage over bigger businesses – many of them really ‘know’ their customers, not because they have employed a marketing agency to create expensive customer profiles, but because they actually interact with them, every day. They know how to talk to them, they’re often very in tune with what they think, how they make choices, and what’s important to them. With this in mind, and armed with the insight and knowledge gleaned from these 10 social media resources – SMB social media success is totally achievable!
Here are the 10 social media for SMB resources that I heartily recommend for any small business that is serious about reaping the business rewards of utilising social media to meet their business objectives.
Hubspot write a great blog, plus produce free whitepapers and podcasts that provide solid, jargon free advice for those new to social media.
Check out the facebook for business guide for starters
A fab site aimed at small businesses in America, but despite being US centric many excellent posts are totally transferable for UK based SMB’s. Fantastic, accessible advice on all matters social media (and in fact all matters relating to running a small business) but in particular this post might be of interest: the ultimate small business twitter list
3. Twitter 101
Twitter published this twitter guide for businesses to help them get started with using the Twitter service. It covers the basics of Twitter, the lingo, and includes case studies.
Mashable might be thought of as as primarily an online spank fest for tech and gadget fans, but lurking between the unofficial photos of Google’s latest phone are some awesome introductory guides on many of the social media platforms that are so effective for SMBs, including guides to twitter and facebook. Dip in and out of the ‘how to‘ section for the lastest hints and tips, like how to launch a successful twitter contest.
I’ve been reading this blog for a long time, I really like the way Lisa Barone writes – funny, snarky and to the point. Oh, and real. Lisa guest blogs for small biz trends, but you’ll find some of her best writing on the Outspoken blog. Go straight to the small business marketing section for some delectable tidbits ona range of social topics including building buzz for your business and online reputation management via social media.
6. All facebook
OK, this list might be starting to appear pretty facebook centric, but since I did a little online research of the SMB’s I know regarding which social media platform they used most I figured that we’d spend a little more time exploring here, as according to my sources this is definitely where many small businesses are spending most of their time (results to follow – interesting reading!). If anything changes with facebook and how you can use it to market your small business ‘All facebook’ is where to read it first; like this morning when they published a post on how publishing a facebook page just got even easier.
These blogs and whitepapers will give you a great FEEL for social media, and if you read them regularly you’ll be able to stay on top of changes and tweaks made to these platforms. But if you’d like to delve a little deeper, which you might need to do if you are finding the actual ‘concept’ of social media a challenge, then dig into these three – you won’t regret it!
Co authored by Dharmesh Shah and Brian Halligan (co founders of Hubspot) this is a really accessible text. The premise is that traditional, broadcast, outbound marketing has been replaced by more narrowcast, ‘inbound marketing. This is a totally readable text, full of anecdotes and vignettes illustrating what this means to businesses, and how you can make best use of social media to communicate with your customers and potential customers in the ways that THEY want to be communicated with.
Written by David Meerman Scott, this book is good for complete newbies to social media. Although like some of his other readers I take issue with some of his generalisations about marketing, it’s a really useful book to start with if the idea of using social media for your business brings you out in a cold sweat and causes your heart to palpitate.
I heart Tamar Weinberg, she is a genius. Fact. Apart from being a great curator of seminal social media marketing blog posts she wrote this excellent book which I think is an awesome intro guide for SME’s to each of the most important social media platforms. Read it and discover which tactics work – and which don’t – by learning about what other marketers have tried.
Did I say 10? Oops, that’s 9! Please add your favourite social media resource for SMB’s below. This post has ended up being rather twitter and facebook centric…got any suggestins to help fill the gaps?