ThinkVisibility 2010: Cherry popping SEO goodness

ThinkVisibility, on the 4th September 2010 popped my SEO conference cherry, and I was far from disappointed with its all round performance. With a compelling line up of speakers, the promise of some fun times in a casino venue (great choice BTW), anunarguably very reasonable price tag (£119) and after some online haranguing by Carla Marshall of Sorbet Digital telling me I’d be an idiot to miss it, I found myself having booked a train Leeds, and two nights in a swanky (by my standards) hotel. Herefollows my ThinkVisibility key takeaways (or thinly disguised ramblings, if you’re feeling less than generous). After a brief intro from the ebullient Dom (“The Hodge”) Hodgson, Mel Carson woke everyone up with some photos of firm buttocks. Which was nice. Aside from illustrating his penchant for glutes he was talking about ‘Learning and earning through social media’, which he summed up with seven ‘value indicators’: Measure growth and translate as ‘reach’. Understand and calculate how your social media use is lowering costs (e.g. by providing a customer service channel). Informing and empowering the customer online through social media leads to increased spend. Internal education leads to external evangelism (i.e. make sure your own staff understand your utilisation of social media channels). ‘earned media’ – the Microsoft advertising blog when covering the Windows 7 launch got 221 MILLION impressions. Think social media marketing – be disciplined (i.e. social media as a marketing exercise as part of a strategy to meet objectives). What’s the return on ‘in action’ (Mel’s own version of ROI…more on ROI later, and close your ears if you don’t want to...