10 must read social media resources for SMBs

If there’s one thing that I’m often asked by small and medium sized businesses (SMBs) here in Wales it’s questions regarding social media. “What is it? Why is it important? How can I use it to market my business? How will I find the time to fit it in? What if someone writes horrid things about me?” I think you get the scenario. It’s difficult to answer these questions in an off the cuff and concise manner – how would that be possible? I end up babbling away… “well, it’s good to build your brand, it’s great for customer service, can be fab for PR, & is increasingly useful for SEO”. Yada, yada, yada… Truly understanding social media, and the role it can play in marketing and developing a business often requires a paradigm shift – for big businesses this might mean understanding social media and its place in todays online marketing reality, with smaller businesses this shift might concern time management and how to ‘fit it all in’. SMBs often have an advantage over bigger businesses – many of them really ‘know’ their customers, not because they have employed a marketing agency to create expensive customer profiles, but because they actually interact with them, every day. They know how to talk to them, they’re often very in tune with what they think, how they make choices, and what’s important to them. With this in mind, and armed with the insight and knowledge gleaned from these 10 social media resources – SMB social media success is totally achievable! Here are the 10 social media for SMB resources that I...