Liana ‘Li’ Evans is first up.

You have to realize that facebook is not a search engine. It’s hard to find things on facebook if you are not connected already.

Facebook’s algorithm for seearching for things is not the same as Google.

Facebook provides value, stickiness and engagement.

Is your audience [...]

Moderator: Andy Atkins Kruger – Webcertain

Speakers: Lisa Myers – Verve Search, and Jens Munch – Strategic Partnerships, Google

First up is Lisa, speaking from a client perspective.

Some stats:

1 in 5 queries have local intent. 97% of consumers use the web to shop locally local is the fastest growing trend in search. Lots [...]

Lisa starts by thanking us for being up this early, she’s surprised there aren’t come more tired faces given the party last night!

Mmm, yes – well some people were taking photos of themselves in toilets late into the night…looking hot seochicks!

What is social media?

Is it facebook, twitter, digg, bebo, foursquare [...]

With Amanda Davie from Reform, and Caragh McKenna of The Search Agency. First up is Amanda Davie.

She says she is going to try and make her presentation without mentioning JC Penney – great content but it’s getting tired….;)

Define:content

Content as the life-stream in search marketing.

Examples of great content:

[...]

In this session Lee Odden of Toprank Online Marketing gives the lowdown on content as the core of any search or social media marketing programme.

He’s friendly, keeps inviting people up to sit at the front. I like him.

He clarifies:

This is all about content marketing and optimisation.

He works with small [...]

Way back in October 2010 I wrote a post on ‘using twitter to live vicariously through other people’s SEO conference pleasures‘ – I couldn’t make A4u and followed the action via some excellent liveblogging.

Well - SES London is upon us, and this time Cinders DOES have a ticket to the ball and [...]