Search Panda: so hot Google named an algo change after her

Here we are, final talk at ThinkVisibility, and we’re here with everyone’s favourite Panda and she’s talking to us about clever things, like…. KPI’s, Data, Reporting and Communications Stop Pandering to Others, Start Maximising your Relationships The bigger picture keep your actual business objectives in mind (it’s not just ranking number 1 for laptops, or pandas) dont be the only person who knows what’s going on delegate! don’t control everything the quicker you accept this, the more efficient you will become Pro tip – brainstorm put aside a whole afternoon collect a team of relevant people (bring baked goods = cakes are a winner) present to them and get feedback issues / opportunities / implementation Delegation project management tools (like Basecamp) do have their uses you can never cc too much learn to let go – you might do it ‘better’ but you just don’t have time be CLEAR & SPECIFIC Pro Tip – inbox categorisation Create rules in Outlook KPI’s: what are they actually about? Wordle cloud of KPI’s – so many possibilities! Does ranking still matter? Yes and No. See the SEO Dojo Poll 2010. So – what should we be focusing on? a KPI is not only something that can be measured with analytics or a ranking toll differentiate between qualitative and quantitative goals dont forget personal and team development goals don’t hide it because it isn’t pretty. Keywords Branded v non branded – brand to non brand comparison returning visitors on a brand term Click through rate – webmaster tools not ideal but an area to consider PPC Traffic percentage increase in organic traffic top...