"/>

Website redesign? 10 tips to avoid an SEO disaster

It was lovely to have been invited to speak at the Digital Tourism Exhibition at the Liberty Stadium in Swansea yesterday – it was a treat to meet up with other digital providers in Wales, and to have the pleasure of presenting to some friendly SMB owners and public sector organisations. I made a short presentation on website redesigns and how to avoid potential SEO disasters – here it is! Website redesign – 10 tips to avoid an SEO disaster from Claire Carlile Marketing There is a slightly more technical version of this deck – let me know if you’d like a copy and I’ll send you the...

Why I’m not blogging any more

Hmmmm, it’s been a long time since I’ve blogged here.  The principle reason is this: Little B came into my life on the 18th May 2012, and of course – life has not been the same!  As cliched as it may sound mummyhood and parenting has been a totally new adventure; at times frustrating, challenging and exhausting, but of course I wouldn’t change it for the world I’m now back at work full time, working with a range of clients on their inbound marketing requirements, and I’m loving it as much as ever.  However, I’m not getting the time to blog, I’m working on creating content for my lovely clients (including Adventure Yogi, Preseli Venture, Visit Pembrokeshire and The Mind Body Spirit Festival) rather than for myself, and I’m also taking an extended break from blogging for State of Search. Of course I’m keeping up to date with changes and updates in the world of digital.  Since time for me is at a premium I’ve been heartless in sorting through my blog feeds and now I’ll read only the ones that offer me the most value for my time – these are the blogs that survived the great blog cull of 2012: Distilled Seomoz (I love the top 10 email once a month – pure gold) State of Digital Hubspot John Doherty Seer Whitespark, Mihm and Blumenthal for local SEO Eeek look, I just...

Facebook pulls review functionality from Pages – my new post on State of Search.

Afew weeks ago, whilst logging into one of my client’s Facebook Pages, I noticed a note regarding changes to the review functionality on Pages, and was startled by the implications this could well have on a number of my small business clients. I wrote a blog post regarding ‘next steps for SMB’s‘ for the State of Search blog – you can read the post on State of Search here. Essentially, any hard earned reviews included on your business Facebook Page will disappear on the 31st October.  Businesses need to make sure that they archive and keep a record of the data, as well as put plans in place to re purpose the content to make the most of the SEO and credibility building potential of customer testimonials and...

Adventures in QR codes

My great friend, the rather wonderful photographer photographer and social activist Kirsty Morris is taking part in the Green Dragons Den at the Hay festival on Friday. She’ll be pitching her idea for QR codes and product stories – she has some awesome ideas that will help businesses and organisations share their stories via the wonders of QR technology. If you are around and about in the Hay area on Friday be sure to pop by and see Kirsty pitch her plan to the fire breathing green and ethical entrepreneurs who are the guardians of this £10,000 wad of cash. Since I am bereft of a smartphone I’ve had no experience actually using them myself. I’m assured this code contains relevant information about me, but I haven’t been able to scan it myself: Hopefully it doesn’t include a link to a picture of a dog in a bikini, or a squirrel wearing a tuxedo. That would be awful. Good luck Kirsty and let us know how it...

hReviews and rich snippets in local search

Just been reading around the topic of rich snippets in local search. I’ve been using hCard microformat for ‘contact us’ and ‘find us’ pages on sites for a while, but hadn’t yet tried out the hReview creator. I took the opportunity to try it out based on my visit to Ultracomida in Narberth yesterday. Here it is: Delicious! May 22, 2004 by Claire Carlile Business Ultracomida 7 High Street Narberth Dyfed, SA67 7AR United Kingdom Took the time out of a hectic shopping day to stop off for a bite to eat in Ultracomida. Some of the reviews I have read describe the wait for a table as too long, and the staff as surly. However, we were seated quickly and the staff were sweet. Had a delicious pastrami and celery remoullade panini. Mmmmm, still smacking my lips together now. Highly recommended. 0.3 This hReview brought to you by the hReview Creator. I can definitely recommend a trip to this fabulous eatery if you’re ever out enjoying the varied shopping experiences of Narberth, and they also serve a fabulous tapas. Their website, however, looks like it could do with some serious love and attention – couldn’t find the address of the Narberth branch, they need to claim their Places page, and they should also take the time to respond to the reviews, both negative and positive. Small businesses take note – remember to provide your full contact details on your website – make it easy for people to contact you, review you, and say nice things about you. Happy...