Adventures in QR codes

My great friend, the rather wonderful photographer photographer and social activist Kirsty Morris is taking part in the Green Dragons Den at the Hay festival on Friday. She’ll be pitching her idea for QR codes and product stories – she has some awesome ideas that will help businesses and organisations share their stories via the wonders of QR technology. If you are around and about in the Hay area on Friday be sure to pop by and see Kirsty pitch her plan to the fire breathing green and ethical entrepreneurs who are the guardians of this £10,000 wad of cash. Since I am bereft of a smartphone I’ve had no experience actually using them myself. I’m assured this code contains relevant information about me, but I haven’t been able to scan it myself: Hopefully it doesn’t include a link to a picture of a dog in a bikini, or a squirrel wearing a tuxedo. That would be awful. Good luck Kirsty and let us know how it...

hReviews and rich snippets in local search

Just been reading around the topic of rich snippets in local search. I’ve been using hCard microformat for ‘contact us’ and ‘find us’ pages on sites for a while, but hadn’t yet tried out the hReview creator. I took the opportunity to try it out based on my visit to Ultracomida in Narberth yesterday. Here it is: Delicious! May 22, 2004 by Claire Carlile Business Ultracomida 7 High Street Narberth Dyfed, SA67 7AR United Kingdom Took the time out of a hectic shopping day to stop off for a bite to eat in Ultracomida. Some of the reviews I have read describe the wait for a table as too long, and the staff as surly. However, we were seated quickly and the staff were sweet. Had a delicious pastrami and celery remoullade panini. Mmmmm, still smacking my lips together now. Highly recommended. 0.3 This hReview brought to you by the hReview Creator. I can definitely recommend a trip to this fabulous eatery if you’re ever out enjoying the varied shopping experiences of Narberth, and they also serve a fabulous tapas. Their website, however, looks like it could do with some serious love and attention – couldn’t find the address of the Narberth branch, they need to claim their Places page, and they should also take the time to respond to the reviews, both negative and positive. Small businesses take note – remember to provide your full contact details on your website – make it easy for people to contact you, review you, and say nice things about you. Happy...

And in recent news…

….tumbleweed. Whoops, another 2 months have gone by and no blog post from me! It didn’t take long to break my new years resolution to blog more regularly. Oh dear. My only excuse – when you’re busy working hard for your clients, when you’re creating cracking content for them and helping them socialise it, writing content for your own blog does tend to take a back seat. So if you want to write something nice for this little old blog – please let me know However, whilst things might have been quiet on my own blog, they’ve not been quite so quiet elsewhere. I was really chuffed to leave my sweaty pawprint in these places: On Lyndon Antcliffs Cornwall SEO blog – writing up some top tips from Paddy Moogan’s “It’s all about the links” presentation at ThinkVis. Julie Joyce, my favourite filthy linkbuilding swami, from LinkFish Media was kind enough to publish an interview with me on Search Marketing Gurus. I loved this, and was very happy to be able to include a picture of Sam Murray with a monkey on his head. Here’s that again for anyone that missed it: And then…. I became State of Search’s newest blogger and today I published my inaugural post over on their site. How cool is that! Whoah – so I have actually been pretty busy – so please don’t berate me on the blogging front. And in other, non worky type related news – you know a row a boat right? I row with a lovely bunch of people at Porthgain rowing club. A big wooden clinker built gig,...

Search Panda: so hot Google named an algo change after her

Here we are, final talk at ThinkVisibility, and we’re here with everyone’s favourite Panda and she’s talking to us about clever things, like…. KPI’s, Data, Reporting and Communications Stop Pandering to Others, Start Maximising your Relationships The bigger picture keep your actual business objectives in mind (it’s not just ranking number 1 for laptops, or pandas) dont be the only person who knows what’s going on delegate! don’t control everything the quicker you accept this, the more efficient you will become Pro tip – brainstorm put aside a whole afternoon collect a team of relevant people (bring baked goods = cakes are a winner) present to them and get feedback issues / opportunities / implementation Delegation project management tools (like Basecamp) do have their uses you can never cc too much learn to let go – you might do it ‘better’ but you just don’t have time be CLEAR & SPECIFIC Pro Tip – inbox categorisation Create rules in Outlook KPI’s: what are they actually about? Wordle cloud of KPI’s – so many possibilities! Does ranking still matter? Yes and No. See the SEO Dojo Poll 2010. So – what should we be focusing on? a KPI is not only something that can be measured with analytics or a ranking toll differentiate between qualitative and quantitative goals dont forget personal and team development goals don’t hide it because it isn’t pretty. Keywords Branded v non branded – brand to non brand comparison returning visitors on a brand term Click through rate – webmaster tools not ideal but an area to consider PPC Traffic percentage increase in organic traffic top...

Killer Facebook Marketing Tactics: SES London 2011

Liana ‘Li’ Evans is first up. You have to realize that facebook is not a search engine. It’s hard to find things on facebook if you are not connected already. Facebook’s algorithm for seearching for things is not the same as Google. Facebook provides value, stickiness and engagement. Is your audience there? It is a very 1 on 1 connection of facebook. If you want to make connections you need to be ‘real’. If your audience is there – lurking – but not engaging you could consider using facebook ads How do you create stickiness? Create something that keep them coming back – for example games. Twitter has only 200 million registered accounts, but only 20% of them are active – whereas Farmville has over 50 million active users. Needs to be: fun, needs to reward, and needs to give them a reason to get their friends involved. Engagement contests can engage people – they can fill rooms. when your content is valuable your audience will let you know. valuable applications get used – e.g. tripadvisor you can cross promote engagement – e.g. linkedin, facebook, twitter etc add value to groups – NOT spam. Distractions valuable applications connect and distract e.g. trippit and foursquare badges create distraction quizzes even profile pictures can distract: Creating distractions can create value – for example tagging. Facebook ads are your people engaged or are they lurking? if they are engaged you can use it to create even more engagement oppotunities you can target by age, geolocation, what they ‘like’, what groups are they part of, advanced demographics etc BUT it is not Google...

Local 2.0 The evolution of local search: SES London 2011

Moderator: Andy Atkins Kruger – Webcertain Speakers: Lisa Myers – Verve Search, and Jens Munch – Strategic Partnerships, Google First up is Lisa, speaking from a client perspective. Some stats: 1 in 5 queries have local intent. 97% of consumers use the web to shop locally local is the fastest growing trend in search. Lots of traffic to be had in local. 20% of all google search queries are related to local search Google places / Google local / Google local business listings (or whatever Google’s calling it this month!) Local business centre was re-launched as Google places with new features in April 2010. Including: location of Google maps in web search moved to the right of the screen Google hotpot launched in November 2010 Moving the map to the right hand side has pushed the organic listings below the fold! Search marketers around the world think WTF??? Key ranking factors in the local algorithm location – proximity of your business to the search query, the relevance such as business name, associated categories relevance – including your business name and category listings prominence – includes data citations, reviews, occurences of business in UGC Categories are a very important factor – you need to choose at least one of Google’s suggested categories, some belive that the more of Google’s recognised categories you choose the better, but it depends how relevant they are to your product or service offering. You need to upload as much content as you can – photos and videos etc. Fill the profile out as fully as you can. Top local search ranking factors category association –...