Introduction to Social Media with Lisa Myers – SES London 2011

Lisa starts by thanking us for being up this early, she’s surprised there aren’t come more tired faces given the party last night! Mmm, yes – well some people were taking photos of themselves in toilets late into the night…looking hot seochicks! What is social media? Is it facebook, twitter, digg, bebo, foursquare etc? Social media is about you, it’s about what all of us do with this technology. These sites are networks are the tools: “Social media as a marketing discipline isn’t getting your brand up on facebook, it’s about what you do when you get there.” She gives some stats on how HUGE social media is. Pepsi and the superbowl – big advertising spot. In 2010 they ditched it and put a third of their annual marketing budget into their social media marketing campaign. How do you use social media for business? The RULES: Listen Engage Be honest Don’t be a dick Pillars of social media Social networking Viral Campaigns Online PR Make sure you know what you want to achieve, what is your objective? Is it link generation, brand awareness, traffic, conversions? Or all of them? Who is your target audience? Age, gender, location. Twitter might be not the best channel if your customers are 50 plus. Social media marketing elements content marketing site seeding link baiting online reputation management and monitoring Blogging as where businesses should start and where social media skills can be honed. gives your product or service a personable voice, develops a positive reputation online, expansion of content, reaching a wider audience BUT it’s not easy as setting up and go… You...

Developing great content: SES London 2011

With Amanda Davie from Reform, and Caragh McKenna of The Search Agency. First up is Amanda Davie. She says she is going to try and make her presentation without mentioning JC Penney – great content but it’s getting tired….;) Define:content Content as the life-stream in search marketing. Examples of great content: Telegraph published a book of their unpublished letters, an example of old school user generated content. This was very ‘on brand’ for The Telegraph. They put this content on facebook, repurposed to appeal to a new demographic. Plays the tape of James Naughtie’s radio debacle. Great content is sticky and hangs around long after the event. ‘Webbies’ awards this year – Zombie Roadkill was a US web TV show. www.roadkillyourfacebook.com/ – What makes content great? EUSEM Entertainment Utility Status Education Monetary Value Bringing new people to the site, getting repeat visitors, increasing engagement, driving revenue. As search marketers we are sitting on a goldmine of information that can inspire us – search and social data. But we are also drowning in data – it’s a challenge for us to gather the data – and from it develop insights from which we can spark ideas and innovate. Tips for content that’s great Understand your audience – where are they, what are they searching for, what are they talking about? Be authoritative or give advice e.g. “how to…” Best of, Top 10 etc Think “universally” – universal search. can you produce content in different formats? Make it controversial Use data, infographics and charts… Tips for great editorial content Do your keyword research Write casually Write succinctly Avoid jargon limit the...

Content Marketing Strategies with Lee Odden – SES London 2011

In this session Lee Odden of Toprank Online Marketing gives the lowdown on content as the core of any search or social media marketing programme. He’s friendly, keeps inviting people up to sit at the front. I like him. He clarifies: This is all about content marketing and optimisation. He works with small companies – through to large million dollar healthcare companies – offering content editorial based marketing. Anything not to do with advertising. Asks – ‘who is in a role where you personally are authoring original content?’. Most of us. Many people are in the role of authoring content to communicate and persuade potential customers. ‘Build it and they will come’ is baloney. Needs promoting via social channels and search. 92% of consumers use search to find out more info about products and services before puchasing. You need to ‘get’ this, and become accountable for driving traffic to your content. Your potentials are finding you via Google, Youtube (2nd most popular search engine after Google) and other social media channels. 7% of folks in the UK are engaged in social media somehow. Globally there is an explosion of social media participation, people are sharing content online. There is alot of social networking on smart phones. Since 2007, Google started including different data sources in the SERPS – universal search. Also, now they are buying in data feeds and including this in search, ie Twitter in social search. 85% of marketers in the UK consider content very important, yet only 50% have a content strategy in place and even fewer have a content and SEO strategy in place. In...

Living Vicariously Part 2: SES London live blogging schedules

Way back in October 2010 I wrote a post on ‘using twitter to live vicariously through other people’s SEO conference pleasures‘ – I couldn’t make A4u and followed the action via some excellent liveblogging. Well – SES London is upon us, and this time Cinders DOES have a ticket to the ball and is rather excited Lucky, lucky me. If you can’t make it, there will definitely be some awesome coverage of the event – here’s the line up so far of people who are live blogging the action: SEO Chicks Nichola Stott and Julie Joyce (I’m not sure Julie knows she’s suppose to be liveblogging, so far her SES plans have only concerned shopping in New Look and drinking Cosmos in trendy bars) will be covering the following: Day 1: Tuesday 22nd February 2:45 – 3:45 Meaningful SEO Metrics 4:00 – 5:00 How to Become a Link Magnet Day 2. Wednesday 23rd February 9:30 – 10:30 Monetising Social Commerce 11:00 – 12:00 Content Marketing Optimisation 1:00 – 2:00 Why Does Search Get All the Credit 2:30 – 3:30 Is Search Remarketing/Retargetting Right for You? Day 3. Thursday 24th February 9:30 – 10:30 Video Search Optimisation 10:45 – 11:45 Local 2.0 – The Evolution of Local Search Read the full details of SEO chicks liveblogging schedule State of Search Have been running a series of pre show interviews with speakers and organisers, they also have a liveblogging schedule here. My agenda As always I’ll be writing copious notes that will sit moldering in a bag until I dust them off and write a mammoth and belated post at some...

10 must read social media resources for SMBs

If there’s one thing that I’m often asked by small and medium sized businesses (SMBs) here in Wales it’s questions regarding social media. “What is it? Why is it important? How can I use it to market my business? How will I find the time to fit it in? What if someone writes horrid things about me?” I think you get the scenario. It’s difficult to answer these questions in an off the cuff and concise manner – how would that be possible? I end up babbling away… “well, it’s good to build your brand, it’s great for customer service, can be fab for PR, & is increasingly useful for SEO”. Yada, yada, yada… Truly understanding social media, and the role it can play in marketing and developing a business often requires a paradigm shift – for big businesses this might mean understanding social media and its place in todays online marketing reality, with smaller businesses this shift might concern time management and how to ‘fit it all in’. SMBs often have an advantage over bigger businesses – many of them really ‘know’ their customers, not because they have employed a marketing agency to create expensive customer profiles, but because they actually interact with them, every day. They know how to talk to them, they’re often very in tune with what they think, how they make choices, and what’s important to them. With this in mind, and armed with the insight and knowledge gleaned from these 10 social media resources – SMB social media success is totally achievable! Here are the 10 social media for SMB resources that I...

My year in SEO – the good, the bad, the ugly and the sad

Wow, that was quite a year. This isn’t my attempt at FNYCF, and this isn’t going to be a clever SEO roundup, more a series of personal musings. 2010 has been pretty packed for me with lots of changes, excitement, learning, opportunities and some sadness too – so in a vain attempt to gather my thoughts before the new year I’m going to take the time to ramble. Please excuse me. The year of the tax return I went self employed at the start of 2010, and although ‘being your own boss’ has its perks, there have also been some difficult times. One of these has been budgeting for tax returns, my signed cheque for a large wodge of dosh made out to the HMRC sits next to me on the desk. Goodbye snowboarding holiday. Another challenge for the self employed person who sits at home, alone, working in a broom cupboard, is time management. I’ve found the easiest way to manage my productivity is via the time chicken (thanks to Jackie Morris for my poulet). Some more letters after my name Braggart alert, please skip this part if trumpet blowing makes you nauseous. This year, after 2 years of plotting and recording my continuous professional development, I achieved ‘Chartered Marketer’ status. I can now append my name with MCIM, should I so choose. Which I do, because I worked rather hard for it! Packing my spotted hankie and going where the streets are paved with gold At the end of August I brushed the straw from my hair, packed my bags, and set off for a journey to...