How to use twitter to live vicariously through other people’s SEO conference pleasures

Subtitle: How to save your money, not get the hangover from hell, and learn lots of new things by NOT attending a conference. This is an enormously belated post. A4u expo in London was over 2 weeks ago, and I’ve only just got round to writing this up. Second blog post in, and I’m already subject to bloggers block… One of the best things about leaving my regular life living in an Arcadian idyll in Wales has been the opportunity to meet up with my online SEO chums/acquaintances in the flesh – first at ThinkVisibility, then the Search Pro networking event. Looking forward to London SEO next week, put it in your diary if you haven’t already! ThinkVisibility popped my SEO conference cherry, and gave me the bug for attending conferences and seminars. However, even though geographically I’m much closer to the action, budget and time constraints mean that I can’t get to most of them. We all get conference envy from time to time… With a4u expo in London just gone, and the SEOMoz/Distilled Pro Seminar coming up next week I thought I’d jot down my musings regarding how I plan to use twitter to live vicariously through other people’s SEO conference pleasures… Find out who is going – a quick tweet out should suffice. This will fuel your jealousy, but also give you a good idea of who to watch for live tweets, and links to awesome posts. If you’re following people that are clever and savvy, you can expect them to ‘filter’ out any noise and misinformation and fngers crossed they’ll be tweeting and blogging the...

ThinkVisibility 2010: Cherry popping SEO goodness

ThinkVisibility, on the 4th September 2010 popped my SEO conference cherry, and I was far from disappointed with its all round performance. With a compelling line up of speakers, the promise of some fun times in a casino venue (great choice BTW), anunarguably very reasonable price tag (£119) and after some online haranguing by Carla Marshall of Sorbet Digital telling me I’d be an idiot to miss it, I found myself having booked a train Leeds, and two nights in a swanky (by my standards) hotel. Herefollows my ThinkVisibility key takeaways (or thinly disguised ramblings, if you’re feeling less than generous). After a brief intro from the ebullient Dom (“The Hodge”) Hodgson, Mel Carson woke everyone up with some photos of firm buttocks. Which was nice. Aside from illustrating his penchant for glutes he was talking about ‘Learning and earning through social media’, which he summed up with seven ‘value indicators’: Measure growth and translate as ‘reach’. Understand and calculate how your social media use is lowering costs (e.g. by providing a customer service channel). Informing and empowering the customer online through social media leads to increased spend. Internal education leads to external evangelism (i.e. make sure your own staff understand your utilisation of social media channels). ‘earned media’ – the Microsoft advertising blog when covering the Windows 7 launch got 221 MILLION impressions. Think social media marketing – be disciplined (i.e. social media as a marketing exercise as part of a strategy to meet objectives). What’s the return on ‘in action’ (Mel’s own version of ROI…more on ROI later, and close your ears if you don’t want to...