Afew weeks ago, whilst logging into one of my client’s Facebook Pages, I noticed a note regarding changes to the review functionality on Pages, and was startled by the implications this could well have on a number of my small business clients.

I wrote a blog post regarding ‘next steps for SMB’s‘ for the State of Search blog – you can read the post on State of Search here.

Essentially, any hard earned reviews included on your business Facebook Page will disappear on the 31st October.  Businesses need to make sure that they archive and keep a record of the data, as well as put plans in place to re purpose the content to make the most of the SEO and credibility building potential of customer testimonials and reviews.