SEO, PPC, Paid Social, and Measurement

I can offer consultancy, marketing services and training in the following:

SEO – on page, off page, technical optimisation and content creation, all guided by solid marketing strategy. This also includes making the most of the opportunities presented by universal search – for example image, news, video, shopping, local search (see below for more details), and any other relevant rich content.  I can also work with you to implement rich snippets and structured data on your site.

I take a holistic approach to SEO – getting visitors to your website is a small (albeit important and often very challenging) step, and should not be divorced from the consideration of what it is they might want to find there, and what you’d like them to do once they reach your site.

Periodic table of SEO success

The periodic table of SEO success factors summarises the major factors on which to focus for SEO success.

Local search – when Google integrated local business listings (now Google My Business) into the main search engine results page small businesses were able to rank for search terms that had previously proved elusive. Today, even if a “geographic modifier” (e.g. city name) is not part of the search query Google may display local business search results or prompt searchers to indicate whether or not they were looking for local results. These listings present an excellent opportunity for small to medium sized businesses to get their business details at the top of the organic search results. I can work with you to optimise your Google+ local business page in order to get the best chance of ranking in this prime area of Google real estate.

Example of local business listings for the search ‘Camping in Pembrokeshire’:

Camping in Pembrokeshire SERP

Local search – are you listed?  The results page for ‘camping in Pembrokeshire’ prioritises a small set of local listings.  If you offer camping in Pembrokeshire – this is where you need to be!

Measurement and reporting using Google Analytics, Google Data Studio and Google Tag Manager – identifying and utilising key performance metrics to show you how your website is doing – but more importantly as a tool to help you identify what you can do to improve your website performance.


Google Analytics for SMBs

Paid search – I offer pay per click (PPC) services, I’m Google Adwords certified and can work closely with you to set up and monitor AdWords Campaigns alongside your SEO efforts.

Paid Social – I work with organisations to deliver increased brand awareness and sales across Facebook and Instagram.

Conversion rate optimisation (CRO) – Using quantitative and qualitative analysis I can work with you to test why your visitors aren’t converting, and optimise your site accordingly to have the biggest impact.

Are you looking for something else? If so, please do drop me a line. If I can’t help you, I have a super network of experienced and passionate marketing professionals that I work in close collaboration with.