Search Engine Optimisation
SEO for small businesses
What is SEO?
The term SEO describes the processes by which one goes about increasing the amount and quality of traffic to your website via search engines, in most cases primarily Google.
Why invest in SEO?
Organic search is often (and should be!) a huge part of most business’ website performance. Ranking organically can provide a source of high quality leads (leads that are 10 times more likely to convert than social media on a desktop), offers a 30% brand perception uplift, over 40% of online revenue is captured by organic traffic, and 91.5% of the average traffic of the web is generated by the sites listed on the first Google search results page.
TL;DR SEO is important. You should invest in it for sure.
I don’t believe in taking a ‘smoke and mirrors’ approach to the application of the principles of SEO to your website, and I’m not a shady SEO supplier (Greg Gifford hits the nail on the head!).
Yes, SEO can be technical – but I’ll not hide behind jargon, and I take a marketing led approach to search engine optimisation. That means that I won’t divorce the SEO process from a thorough understanding of your marketplace (online and offline) as well as your products and services and their unique selling points, an insight into the needs and wants of your customers, and of course a keen awareness of your competitors.
Technical SEO audit
A comprehensive technical analysis of your website.
An inventory of your existing content. We’ll uncover what’s working, what content is underperforming and we’ll also consider content gaps and how they can be filled.
Exploring the varied ways in which people use language to search and how this relates to the products and services that you offer is one of the most important and high return activities in the SEO process.
Exploring your existing backlink profile, those of your competitors and all of your link development opportunities from digital PR to content marketing and outreach.
Do you have a bricks and mortar presence?
If you have a bricks and mortar presence it’s likely we’ll also need to be mindful of local SEO – read more about my local SEO services.
Claire is a Chartered Marketer (MCIM) with over 20 years of experience working with a range of small and medium sized businesses on their digital strategy and tactical implementation. She’s a local SEO aficionado with a passion for customer experience management.
Get more out of your SEO
If you’re looking for a freelance SEO consultant to deliver measurable results, let’s chat. I’d love to hear more about your objectives.