Examples of my work


Folly Farm

Website development, PPC, SEO, and measurement

Folly Farm’s website was failing to deliver from an SEO point of view and technical difficulties meant that they weren’t able to make the most of organic opportunity in their marketplace.  I worked with Folly Farm on a tranche of keyword analysis, audited the existing content and planned out a new information architecture including a range of new products and services.  Measuring ROI was a priority, and I built a robust framework for ongoing measurement of various KPIs – I continue to work with Folly Farm on paid search, content and SEO strategy.

Visit Pembrokeshire

Website development, SEO, and measurement

Visit Pembrokeshire case study

A technical website redevelopment project that included the migration of 6 active domains, IA planning and a new content strategy for the destination marketing website Visit Pembrokeshire.  Post site launch organic traffic has more than doubled, and continues to rise.

Adventure Yogi

Website redevelopment, PPC and SEO 

Adventure Yogi specialise in offering Yoga Holidays and Yoga Retreats in the UK and abroad. My work for them included a site content audit, IA planning and restructuring, ongoing content development, and inbound marketing strategy and implementation.

Preseli Venture Eco lodge and Adventures

Website redevelopment, SEO and measurement

The Preseli Venture website underwent total redevelopment to take into account new products and client types. My work included SEO, IA planning, producing wireframes, considering UX, content planning and writing, content upload and general webmaster roles and functions.

Mind Body Spirit Festival

Market research

The MBS festival wanted to find out more about their visitors; where they had travelled from, where they’d heard about the festival, as well as gain an insight into how they felt about the festival – was it all that they’d expected, and how could the festival be changed to improve their experiences? I provided 2 days of quantitative and qualitative data gathering and analysis.