Hello again.
I'm Claire Carlile.
Insert humblebrags below.
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I’ve been working in digital marketing for over 20 years, primarily in the SEO and local SEO space. I’m a fellow of the Chartered Institute of Marketing, a Chartered Marketer, and have an MSC in marketing. I bring both academic and practitioner level marketing know-how to digital projects.
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I've worked with some lovely Local SEO SaaS platforms including BrightLocal and Jepto on their top of the funnel content, and on their positioning. When it comes to Local SEO platforms I've used them all and I have a good feel for what works, and what doesn't.
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Previously, I was the resident Local Search Expert at BrightLocal, where I wrote and presented courses for BrightLocal Academy, and was a regular contributor to their written content and guides.
Currently, I'm a faculty member at LocalU as well as an expert contributor to the annual "Local Search Ranking Factors" survey and a Gold Google Business Profile (GBP) Product Expert.
As a Gold GBP Product Expert, I play a key role in fostering a helpful and informed community around Google Business Profile and I'm very au fait with the common (and less common) challenges and opportunities of the platform.
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I work directly with a range of local businesses on their Local SEO strategy and implementation, as well as working with agencies to develop their processes for providing ongoing services. I also love to deliver training courses and have put together personalised training for some notable agencies. See my Testimonials page for deets!
I like knowing why people do things.
I’m a consumer behaviour obsessive and a big fan of qualitative research. I’m fascinated by consumer motivations, values and decision making.
In 2009 I co-authored a paper on ethical consumers and their flying behaviours which was presented at the Academy of Marketing conference.
I love to use client data and insight to shape market offerings and marketing communications, and I’ll encourage you at all stages to ‘listen’ carefully to what your clients and potential clients are saying about you, your competitors, and your marketplace.
Chartered Marketer (MCIM)
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I work hard to get this and keep this, submitting an annual CPD. So I do like to tell people about it. Sorry, not sorry.
Mother of an 11 year old
Parenting is hard, innit? Nobody told me. Fan of Philip Larkin and Holly McNish.
Imposter Syndrome Sufferer
Your accomplishments are great, but inside you still don’t feel good enough? Google 'Tiff DaSilva'. You're welcome.
Coast Path Runner
I like to run on the coast path and pretend I am being mindful, when really I am thinking about how it would look on Instagram.
