Local SEO Resources

All of the finest resources, carefully curated by me, just for you 💌

Local SEO changes fast.  You know this already.  I’ll keep this as up to date as possible, curating the finest resources, sorting the wheat from the chaff, and offering up to you all of my fave Local SEO treasures 🏆

Name URL Who?
Brightlocal https://www.brightlocal.com/
Wikimotive https://wikimotive.com/wikiblog/ Greg Gifford
Early Bird Digital Marketing http://www.earlybirddigitalmarketing.com/ Sherry Bonelli
Gather Up https://gatherup.com/blog/ Aaron Weiche, Mike Blumenthal
Google My Business Community https://support.google.com/business/community?hl=en
Ignitor Digital https://ignitordigital.com/blog/ Mary Bowling, Carrie Hill
Local Search Association http://www.lsainsider.com/
Local SEO Guide http://www.localseoguide.com/ Andrew Shortland, Dan Leibson
Local U https://localu.org/
Mike Blumenthal, Mary Bowling, Joy Hawkins et al
Local Visibility System http://www.localvisibilitysystem.com/ Phil Rozek
Local Search Forum https://www.localsearchforum.com/
MDG Advertising https://www.mdgadvertising.com/ Markella Haynes
Mike Blumenthal http://blumenthals.com/blog/ Mike Blumenthal
Moz Local https://moz.com/blog/category/local-seo
Nifty Marketing https://niftymarketing.com/ Mike Ramsey
Online Ownership https://onlineownership.com/blog/ Tim Capper
Over the top marketing https://overthetop.com/blog/ Jason Brown
Pigzilla https://www.pigzilla.co/blog/ Dani Owens
Search Engine Journal https://www.searchenginejournal.com/category/local-search/
SEM post – local tab http://www.thesempost.com/category/local/ Jennifer Slegg
Stat https://getstat.com/ Rob Bucci
Steady demand https://www.steadydemand.com/ Ben Fisher
Sterling Sky https://www.sterlingsky.ca/ Joy Hawkins, Colan Nielsen
Street Fight Mag http://streetfightmag.com/
Tidings https://tidings.com/ David Mihm
Whitespark https://whitespark.ca/ Darren Shaw

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Where? What? Date URL
Google New Follower Offer
20 June 2019
Claire Carlile Marketing Photos / Knowledge Panel
14 May 2019
Brightlocal Attributes
19 July 2018
Claire Carlile Marketing Q&A
18 July 2019
Google Short Names ? https://support.google.com/business/answer/9273900?hl=en-GB
Google Support Attributes https://support.google.com/business/answer/9049526?hl=en-GB
Search Engine Land Attributes
Google Support Categories https://support.google.com/business/answer/7249669?hl=en-GB
Google Support Categories https://support.google.com/business/answer/7249669?hl=en-GB
Search Engine Land Categories
Search Engine Land Categories and more
9 to 5 google Follow button https://9to5google.com/2019/02/20/google-maps-follow-button-for-you/
Google blog Follow button
Google blog Follow button
Whitespark General https://whitespark.ca/blog/local-search-hacks-you-probably-havent-seen-before/
Yoast General https://yoast.com/5-questions-david-mihm/
Bright local GMB app https://www.brightlocal.com/2019/01/15/google-my-business-app-for-agencies/
Search Engine Land GMB messaging
Streetfight GMB messaging
Google Support GMB optimisation general https://support.google.com/business/answer/6335804?hl=en&ref_topic=6334885
Local U GMB optimisation general https://localu.org/blog/google-my-business-dont-set-it-and-forget-it/
Moz GMB optimisation general https://moz.com/blog/how-to-optimize-your-google-my-business-listing
Whitespark GMB optimisation general https://whitespark.ca/blog/whitesparks-guide-to-optimizing-google-my-business/
Brightlocal Google + (demise of)
Google Support Guidelines for representing your business on Google https://support.google.com/business/answer/3038177?hl=en-GB
Google Support Images https://support.google.com/business/answer/6103862?hl=en-GB
Tidings Local search topography https://tidings.com/vault/local-serp-topography.html
Ahrefs Local SEO guide https://ahrefs.com/blog/local-seo/
Brightlocal Photos https://www.brightlocal.com/2018/08/06/google-my-business-photos-guide/
Google Support Photos and video https://support.google.com/business/answer/6103862?hl=en-GB
Google Policy on location data https://policies.google.com/technologies/location-data?hl=en
Brightlocal Posts
Brightlocal Posts
Mike Blumenthal Posts
Steady Demand Posts https://www.steadydemand.com/google-posts-guide/
Brightlocal Posts (offers) https://www.brightlocal.com/2019/03/06/google-my-business-post-offers-view/
Google blog Posts (offers)
Online ownership Products
Google Products https://support.google.com/business/answer/9124203?hl=en
Google Support Q & A https://support.google.com/maps/answer/7421661?hl=en&ref_topic=3257381
Moz Ranking factors https://moz.com/local-search-ranking-factors
Tidings Ranking factors https://tidings.com/vault/local-ranking-2020.html
Tidings Ranking factors https://tidings.com/vault/predictions-2017-part-one.html
SEM Rush Reporting
Sterling Sky Reporting https://www.sterlingsky.ca/interpret-google-business-gmb-insights/
Brightlocal Reviews https://whitespark.ca/blog/convert-local-searchers-into-customers-with-reviews/
Brightlocal Reviews https://www.brightlocal.com/learn/local-consumer-review-survey/
Local Visibility Systems Reviews
Local Visibility Systems Reviews http://www.localvisibilitysystem.com/2018/02/14/25-hard-truths-of-google-reviews/
Pigzilla Reviews
Search Engine Land Reviews
Search Engine Roundtable Reviews
Sterling Sky Reviews
Streetfight Reviews
Whitespark Reviews https://whitespark.ca/blog/convert-local-searchers-into-customers-with-reviews/
Whitespark Reviews https://whitespark.ca/blog/remove-fake-google-reviews/
Gather UP reviews https://gatherup.com/blog/how-google-uses-reviews-to-understand-a-business/
Sparktoro SERP
Mobile Moxie SERP https://mobilemoxie.com/blog/
Google Advertiser Community Services
Google blog Services https://www.blog.google/outreach-initiatives/small-business/
Whitespark Services
Bright local Spam https://www.brightlocal.com/2018/07/02/local-businesses-combat-spam/
Moz Spam https://moz.com/blog/local-seo-spam-tactics-are-working-how-you-can-fight-back
Sterling Sky Spam https://www.sterlingsky.ca/50-cases-of-keyword-spam/
Sterling Sky Spam https://www.sterlingsky.ca/ultimate-guide-fighting-spam-google-maps/
Google Support Spam (reviews)
Bright local Videos

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Name URL
Brightlocal https://www.brightlocal.com/insidelocal/
Dana DiTomasa – Optimizing for engagement – Boston 2017 https://www.distilled.net/resources/videos/sl-bos-17-dana-ditomaso
Darren Shaw – Local Search Hacks you probably havent seen before – San Diego 2018 https://www.distilled.net/resources/videos/sl-sd-18-darren-shaw
Dealeron videos https://www.dealeron.com/video/
Greg Gifford – World dominatio through local sea – San Diego 2017 https://www.distilled.net/resources/videos/sl-sd-17-greg-gifford
Local Marketing Institute https://localmarketinginstitute.com/training/
Mary Bowling – optimisation for rank brain – Boston 2016 https://www.distilled.net/resources/videos/sl-bos-16-marybowling
Mike Ramsey – What’s happening in the world of local – November 2017 https://learninbound.com/videos/mike-ramsey-2017/

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Who Title Year Conference URL
Darren Shaw Can you rank in local without a website? 2019 BrightonSEO https://www.slideshare.net/darrenshaw1/darren-shaw-brightonseo-2019-can-you-rank-in-local-without-a-website
Claire Carlile

10 Do’s and 5 Don’ts for Small Biz Local SEO Success

2019 BrightonSEO https://www.slideshare.net/clairecarlile/10-dos-and-5-donts-for-small-biz-local-seo-success
Greg Gifford

Harry and Lloyd’s Idiot-proof Guide to GMB Optimization

2019 BrightonSEO https://www.slideshare.net/GregGifford/harry-and-lloyds-idiotproof-guide-to-gmb-optimization
Cindy Crum Mobile First Indexing or a Whole New Google 2018 MozCon https://www.slideshare.net/MobileMoxie/mozcon-2018-mobilefirst-indexing-or-a-whole-new-google
Darren Shaw Local Search Hacks You Probably Haven’t Seen Before 2018 SearchLove San Diego https://www.slideshare.net/DistilledSEO/searchlove-san-diego-2018-darren-shaw-local-search-hacks-you-probably-havent-seen-before
Darren Shaw Convert Local Searchers into Customers With Reviews 2018 MozCon https://moz.com/mozcon/videos
Darren Shaw Darren shaw proximity is the new top local search ranking factor – local organic – moz post 2017 Mozpost https://www.slideshare.net/darrenshaw1/darren-shaw-proximity-is-the-new-top-local-search-ranking-factor-local-organic-moz-post
Darren Shaw How Proximity Affects Local Search Results – Digital Olympus 2016 2016 Digital Olympus https://www.slideshare.net/darrenshaw1/how-proximity-affects-local-search-results-digital-olympus-2016
Darren Shaw Moz Local 2016 – Darren Shaw – Citation Investigation! 2016 Moz LOcal https://www.slideshare.net/darrenshaw1/moz-local-2016-darren-shaw-citation-investigation
Darren Shaw How to Not Suck at Local SEO – MN Search Summit 2014 2014 MN Search Summit https://www.slideshare.net/darrenshaw1/how-to-not-suck-at-local-seo-mn-search-summit-2014
Greg Gifford Don’t Freak Out! Tips for Mobile and Voice Search for 2018 and Beyond! 2018 SMX Munich https://www.slideshare.net/GregGifford/dont-freak-out-tips-for-mobile-and-voice-search-for-2018-and-beyond
Greg Gifford Samuel L. Jackson’s Bad Ass Tips for Using Local SEO to Dominate in Mobile and Voice Search 2018 Brighton SEO September https://www.brightonseo.com/conference-talk/samuel-l-jacksons-bad-ass-tips-for-using-local-seo-to-dominate-in-mobile-and-voice-search/
Greg Gifford Google Posts and Questions & Answers – Golden Tickets for Local Success 2018 Local U Feb 2018 https://www.slideshare.net/GregGifford/google-posts-and-questions-answers-golden-tickets-for-local-success
Greg Gifford The Goonies Guide to Showing Up in Local Searches 2018 Digital Summit Dallas https://www.slideshare.net/GregGifford/the-goonies-guide-to-showing-up-in-local-searches
Greg Gifford Lloyd Dobler’s Guide to SEO that Rocks 2018 Kain Automotive Conference https://www.slideshare.net/GregGifford/lloyed-doblers-guide-to-seo-that-rocks
Greg Gifford Jason Voorhees’ Killer Tips on How to be a Local SEO Legend 2018 UnGagged Las Vegas https://www.slideshare.net/GregGifford/jason-voorhees-killer-tips-on-how-to-be-a-local-seo-legend
Greg Gifford Mitch Henessy’s Frank and Earnest Tips for Local SEO With and For Google 2018 Pubcon Pro in Las Vegas https://www.slideshare.net/GregGifford/mitch-henessys-frank-and-earnest-tips-for-local-seo-with-and-for-google
Greg Gifford Jules Winnfield’s Killer Tips on How to be an SEO Hitman – PART TWO 2018 Digital Dealer https://www.slideshare.net/GregGifford/jules-winnfields-killer-tips-on-how-to-be-an-seo-hitman-part-two
Greg Gifford Cousin Eddie’s Guide to Winning at Local SEO in 2019 2018 State of Search Dallas https://www.slideshare.net/GregGifford/cousin-eddies-guide-to-winning-at-local-seo-in-2019
Greg Gifford Big Ern’s Tips on how to be a Local SEO Champion 2018 Ungagged London https://www.slideshare.net/GregGifford/big-erns-tips-on-how-to-be-a-local-seo-champion
Greg Gifford Zorg’s Tips for Utter Domination Through Local SEO 2018 Searchlove Boston https://www.slideshare.net/GregGifford/zorgs-tips-for-utter-domination-through-local-seo
Greg Gifford The Ray Stantz Guide to Real World Link Building 2018 https://www.slideshare.net/GregGifford/the-ray-stantz-guide-to-real-world-link-building
Greg Gifford Ricky Bobby’s Pro Tips on How to Win the Race to the Top of Local Search Results 2018 Innovative Dealer Summit https://www.slideshare.net/GregGifford/ricky-bobbys-pro-tips-on-how-to-win-the-race-to-the-top-of-local-search-results
Greg Gifford How to Kick Ass at Local SEO when you’re all out of bubble gum 2018 SMX Munich https://www.slideshare.net/GregGifford/how-to-kick-ass-at-local-seo-when-youre-all-out-of-bubble-gum
Greg Gifford Derek Zoolander’s Tips For Kids Who Can’t Do Local SEO Good 2018 SEMPDX https://www.slideshare.net/GregGifford/derek-zoolanders-tips-for-kids-who-cant-do-local-seo-good
Greg Gifford Austin Powers’ Super Mega Top Secret Local SEO Tips to Help You Dominate in 2018 2017 Search Camp https://www.slideshare.net/GregGifford/austin-powers-super-mega-top-secret-local-seo-tips-to-help-you-dominate-in-2018
Joy Hawkins Local Search Changes that Matter in 2018 2018 Pubcon Las Vegas https://www.slideshare.net/JoyHawkins/local-search-changes-that-matter-in-2018
Joy Hawkins How to create a killer SEO Local SEO strategy by spying on your competitors 2017 State of Search 2017 https://www.slideshare.net/JoyHawkins/how-to-create-a-killer-strategy-by-spying-on-your-competitors
Joy Hawkins 8 Changes to Google My Business in 2017 2017

 

 

 

https://www.slideshare.net/JoyHawkins/8-changes-to-google-my-business-in-2017
Joy Hawkins & Darre Shaw Succeeding in Local SEO in 2018 (and beyond) 2018 MN Search Summit https://www.slideshare.net/JoyHawkins/succeeding-in-local-seo-in-2018-and-beyond
Mike Ramsey The Awkward State of Local 2018 MozCon https://moz.com/mozcon/videos
Mike Ramsey Local Projects to Boost Your Company and Career 2016 Mozcon 2016 https://www.slideshare.net/niftymarketing/local-projects-to-boost-your-company-and-career
Rob Bucci Near Me or Far – How Google May Be Deciding Your Local Intent For You 2018 MozCon https://moz.com/mozcon/videos

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Name Where Who
Technical SEO (Merkel) https://technicalseo.com/seo-tools/schema-markup-generator/
Schema App https://www.schemaapp.com/ Martha
David Deering Search for his expertise on LocalU and Moz David
David Deering https://www.pigzilla.co/blog/david-deering-interview-all-about-structured-data-for-local-seo/

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Claire is a Chartered Marketer (MCIM) with over 20 years of experience working with a range of small and medium sized businesses on their digital strategy and tactical implementation. She’s a local SEO aficionado with a passion for customer experience management.

Want me to speak about local SEO at one of your events?

If you’re looking for a freelance SEO consultant to speak at one of your events, I’d love to hear more.  Especially if there will be cake.  And gin.

Claire Carlile Marketing

1 High Street, St Davids, Pembrokeshire, SA62 6SA